TechFoundation - Web-Based Marketing

Web-Based Marketing

Organizations need to use the web to push specific priorities, focusing on the end user experience rather than their message.

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Abstract: Most nonprofits use the web as a means to “get their message out” in a general sense. This results in an unfocused product. Organizations need to use the web to push specific priorities, focusing on the end user experience rather than their message.

Goals and Objectives:

Attendees will:

Think about using the web to forward (or market) your organizational priorities
Learn from examples of successful web usage
Understand the key elements and building blocks of successful web-based marketing

Find a TechConnect session near you

GFA: Norman Eng

Norman Eng
placement at the Media & Technology Charter High School (MATCH)

Norman helped teach a web elective class and assists with technical requests at MATCH. He holds a degree in business communications and computer science from Bentley College. Internships at IBM/Lotus in Cambridge and Bentley College Web Services department inspired him to work with computers.

CompassPoint

“Finally, and just in time: genuinely affordable, genuinely good fundraising software. CompassPoint has worked with Telosa over many years and knows they give strong product support and are committed to real-life nonprofit success. They should take the exclamation point off of their product name . . . Exceed! Basic earns it on its own.”

Jan Masaoka, CompassPoint