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ePhilanthropy: Use of the Internet To Support Nonprofit Marketing, Fundraising and Communications

The purpose of this presentation is to encourage nonprofit managers to develop and follow strategies for e-philanthropy rooted in the integration of both online and offline practices.

Home«TechConnect«TechConnect Curricula«ePhilanthropy: Use of the Internet To Support Nonprofit Marketing, Fundraising and Communications

Purpose of Presentation: The purpose of this presentation is to encourage nonprofit managers to develop and follow strategies for e-philanthropy rooted in the integration of both online and offline practices, resulting in more effective and efficient communication and fundraising programs. The focus of the session will be on providing an outline of tools and techniques. Following this presentation attendees should be able to initiate a process for online philanthropy in their own organizations.

Goals and Objectives:

Attendees will:

  1. Learn about free & paid online services
  2. Understand issues related to online privacy, security and ethics
  3. Learn what is in the “ePhilanthropy Toolbox”
  4. Understand the power of email
  5. Learn about prospect research online
  6. Learn the 10 Rules of ePhilanthropy Every Nonprofit Must Know

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